Restart the Arts Marketing for Artists and Arts Groups

How do we reintroduce our arts offerings to audiences when the arts restart? The Arts Council has assembled a panel of marketing experts who will highlight some of the key ways that arts marketing has been affected by the pandemic and provide insights on how you can adapt your marketing strategies. Our expert panel will share their expertise on two different aspects of marketing. First, one session will cover branding, target audience investigation and exploration of marketing data. The second session will focus on social media management as a marketing tool.