One of the hardest tasks for a small business is to figure out how to get people to care about the products and services you are passionate about. Using a search engine optimization (SEO) content approach, this practical hands-on workshop will discuss why having an SEO content focus is the way to go digitally, and what kinds of methods help to increase conversions and greater online traffic. Make the first step in figuring out how to leverage your arts marketing to reach a larger online audience.