POP TARTS TO HOST FIRST-EVER EDIBLE MASCOT SACRAFICE FOR FANS

On April 24, Pop-Tarts is bringing its viral Edible Mascot ritual to the streets of Pittsburgh in the first-ever Edible Mascot sacrifice for the fans. Football fans will have the chance to participate in — and taste — the can’t-miss conclusion to the Pop-Tarts Protein Slammin’ Strawberry mascot’s epic journey to “go pro” as they get drafted to Mouth Heaven on one of the biggest weekends in football. The free, one-day event opens to football fans of all ages at 1:00 p.m., offering photo opportunities with the Pop-Tarts Edible Mascot, the giant Pop-Tarts Bowl toaster and more!